1 — Project Goal
My team had to plan and design an app which met specified contest theme criteria in three hours. The contest theme was Let's Do It Again so we decided to submit an app for karaoke duets.
2 — Target Audience
The audience for the karaoke competition app, called Let's Duet Again, are bar patrons who want to compete as teams of two against other patrons. It's not uncommon for these users to experience temporary challenges, such as decreased cognitive capacities.
3 — Research & Key Challenges
No research was done for this app. We had three hours to concept an app, design it, and present it. Given our time constraints, we used Lean UX and Genius Design while keeping user-centric principles in mind. The app doesn't require logins or accounts and uses local wifi and bluetooth to communicate with other users.
4 — Initial Design Concepts & Wireframes
Hand sketches were created after ad hoc audience interviews. Wireframes were skipped due to the contest time limit.
5 — Usability Testing
Ad hoc interviews with audience members were carried out to determine potential problems users might encounter. The app's disposable nature precludes the need for logins or saved user information, resulting in an easier experience for patrons with less than their full cognitive capacity.
6 — Conclusion
The team, The Pun-o-matics, won 1st Place People's Choice and 2nd Place Professionals' Choice awards at Adobe Creative Jam, New Orleans. The app isn't actually built but I'd love to collaborate with interested parties in actually building it.
