Food Truck Site

A responsive website for a food truck allows visitors to find its daily location and pay ahead.

Project Stats

  • Type Personal
  • Platform Web
  • Status Proposed

Project Roles

  • User Researcher
  • UX Designer
  • Visual Designer

Project Goal

Create a responsive website so customers know when the food truck is in their area.

Target Audience

BzzTruck’s audience is primarily onsite employees and workers in the cities where it has a presence. These are mostly office workers in a variety of sectors.

Research & Key Challenges

Remote interviews uncovered popular food trucks in the regions where the participants lived. These participants also took part in the usability studies remotely, via teleconferencing and screen sharing.

The key challenge was to condense the client’s expectations and market-standard features into a simple website.

Initial Concepts


Usability testing data was recorded in a spreadsheet for each of the participants. The responses were transformed into affinity groups to find themes.


Depending on BzzTruck’s business success, a mobile application will designed which will feature notifications in conjunction with order ahead and proximity sensing.