1 — Project Goal
Create a brand new mobile experience for the gallery. Visitors can buy tickets, learn about upcoming gallery events, and plan their next visit.
2 — Target Audience
The target audience is two groups of people. The first group is made of retired, senior visitors who often rely on transportation services to go to the gallery. The second group is young professionals who want to plan evening and weekend outings at the gallery.
3 — Research & Key Challenges
I used an online survey to determine the content people expect in an art gallery app. Participants were chosen from people who normally visit art galleries and art museums. I conducted in-person and remote interviews. The key challenge was arranging in-person usability studies for the senior segment of the target audience.
4 — Initial Design Concepts & Wireframes
After thinking about the research I started creating hand-drawn wireframes using the Crazy 8s method. After selecting the most promising ideas, I created wireframes in Figma. The best ideas from initial design concepts were translated into digital wireframes.
5 — Usability Testing
Participants reviewed the digital wireframes and answered questions about navigation, expectations, and preferences. Their feedback became usability testing data recorded in a spreadsheet for each participant. Those responses became affinity groups. The usability work informed the final design.
6 — Conclusion
The art gallery mobile app's design is fun, richly-hued with saturated colors, and provokes curiosity by using bold visual design choices. Other art gallery apps I reviewed were a little stiff and elite so I chose saturated, exuberant colors in the visual design. However, I was more restrained in the ticket purchase screens.
