Art Gallery App

Mobile app allows art gallery visitors to plan trips, see current artwork collections and buy tickets.

Project Stats

  • Type Personal
  • Platform iOS
  • Status Proposed

Project Roles

  • User Researcher
  • UX Designer
  • UI Designer
  • Visual Designer

Project Goal

The goal was to create a new mobile experience for the gallery. The app helps visitors buy tickets in the app, shows them upcoming gallery events, and helps them plan their visit to the gallery.

Target Audience

The target audience is composed of two primary segments. The first segment is made up retired, senior visitors who often rely on third parties for transportation to the gallery.

Research & Key Challenges

The research began with online surveys to determine the content in the mobile application which users most likely expect. Participants were chosen from people who normally visit art galleries and art museums. I conducted in-person and remote interviews with participants.

The key challenges in the process was arranging for the in-person usability studies for the seniors who make up the first segment of the target audience. Segment two was comfortable with video interviews.

Initial Concepts

Paper sketches were used to capture initial design ideas, using crazy 8 methodology. The best ideas from initial design concepts were translated into digital wireframes.

Usability

Usability testing data was recorded in a spreadsheet for each of the participants. The responses were transformed into affinity groups to find themes.

Conclusion

Design an Apple Watch app to go along so that visitors can scan their tickets on their wrists.