Activate Conference, ActivateConf.com, is an annual web and software technology conference held in south Louisiana. This poster was designed as one of the swag bag items.
The concept guiding the poster’s design was to use the organization’s logo in a promotional manner. This suggests that the benefit of attending the conference is an elevation of position, improving one’s career position. It keeps the 8 bit motif of the logo while displaying a smooth, effortless transition into a higher altitude through the use of a smooth gradient in the background.