Logo for Isral Duke | Designer

Human Resources Poster and Brochure

Human Resources assets to improve employee retention in a ship-building company.

Skills: Graphic design, Adobe creative cloud

I worked as the outsource contractor for a human-resources company when I designed this human resources-related poster and brochure. The human resources company (HRC) was working with a ship construction company to solve the employee retention problem. Skilled workers — trained at the company’s expense — were leaving to work for the competitors.

Many outgoing employees reported that they they didn’t know what it took to grow in their area within the company. The didn't know what it would take for them to be promoted, which rank followed above their current pay grade, nor were the upper limits of each career track clearly outlined. The HRC elected to produce a poster and brochure to define the career progression of the workers to whom they targeted the message.

The design of the poster and brochure took cues from rock wall climbing, a favored extracurricular activity among the construction personnel. The construction personnel climbed the rock walls on their days off and they enjoyed a camaraderie and rivalry around this activity. The image of successful rock climber and the job titles were aligned to articulate the highest job title in the areas which the poster was hung.

Work Context

Great work is done in great places.

Employment History

Skills

  • Adobe Creative Cloud
  • Affinity Designer
  • Book Design
  • Bootstrap
  • Client Training
  • Content Modelling
  • Craft CMS
  • CSS 3
  • Frontend Design
  • Git
  • Graphic Design
  • HTML 5
  • Icon Design
  • Illustration
  • Jekyll
  • jQuery
  • Microsoft Visual Studio
  • Microsoft Visual Studio Code
  • Paintcode
  • Responsive Design
  • Sketch App
  • Statamic CMS
  • Sublime Text
  • UI Design
  • UX Design

Education

Logo for Louisiana State University A&M where Isral Duke took courses.

Graphic Design

Louisiana State University A&M

2007

Logo for University California San Diego Design Lab where Isral Duke took courses.

Interaction Design

University California San Diego Design Lab

2018