Marketing collateral for a global logisitics hardware and software company.
About the Client
Harbor Telematics is a company which designs software and hardware specifically for the bulk cargo shipping industry. Their client base is any harbor around the world which uses cranes to load or unload bulk cargo. Their products are used to manage and monitor crane health and productivity.
Harbor Telematic’s executive team are German car enthusiasts, their biggest shipping partner is a German company, Gottwald Cranes. It makes sense to emulate the German car aesthetic for their marketing collateral as its perceived to be clean and trustworthy by their stakeholders and their clients. This design philosophy was implemented in their white papers, industry publication ads, and their website.