Logo created for St. Luke’s Episcopal School.
About the Client
St. Luke’s Episcopal School is a small, tightly-knit, private school attached to St. Luke’s Episcopal Church. Seeking to become a recognized, separate organization, they looked to create a new brand for themselves.
The logo is informed by the traditional Episcopal flag, in the colors and the graphic devices, such as the quatrafoil cross. The logo sprouts from the Episcopal tradition but isn’t limited to it, but rather grows from it. Further, the negative space around the burgundy center creates an ichthys, or the legacy Christian fish. The typefaces evoke modernity and a strong educational history.