Isral Duke, Designer


UX Designer. Interation Designer. UI Designer. Graphic Designer.


Brand for Persian Jewelry Line

A line of persian jewelry needed a brand evocative of its heritage.

About the Client

Dazifarm Designs, a custom jeweller, wanted a new brand evocative of its Persian family heritage.

Design Inspiration

I looked to Persian art across history and the typeforms featured in the typographical artwork in the client’s office. I used a blue I saw frequently in ancient Persian art across the web from sources such as the Louvre and British Museums and I used a muted gold to signify a calm grounding. For the logo mark, I decided to portray the client’s initials in a form influenced by her father’s handwriting.

Isral Duke designed this working for Duke Design Agency
  • Project Roles
  • Graphic Designer



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