A line of persian jewelry needed a brand evocative of its heritage.
About the Client
Dazifarm Designs, a custom jeweller, wanted a new brand evocative of its Persian family heritage.
I looked to Persian art across history and the typeforms featured in the typographical artwork in the client’s office. I used a blue I saw frequently in ancient Persian art across the web from sources such as the Louvre and British Museums and I used a muted gold to signify a calm grounding. For the logo mark, I decided to portray the client’s initials in a form influenced by her father’s handwriting.